It was announced last month that Everest Poker was going to sponsor officially Germany’s Bar Poker League. But now Everest Poker is going to hold affiliated events which launch of the idea of a land poker league with ties to the online poker industry. Being a sponsor Everest Poker will be the only major logo at all the land poker tournaments held via Germany’s Bar Poker League. Thanks to this partnership the poker company also gets exclusive access to a prominent part of the land poker industry.

The name of Everest Poker has often appeared in news headlines from the beginning of this year due to the fact that the online poker company has been showing an explosive growth in the online gambling market. Though the gambling market of Europe has not saturated yet, there is time when the small gambling companies are united with or acquired by the big brands in the industry. Though, it should be noted that Everest Poker has managed to find a unique corner in the online gambling market of Europe.

The partnership with Germany’s Bar Poker League is sure to be a profitable and useful sponsorship deal for Everest Poker. It also lets the company be noticed in the land poker tournament industry. Jennifer Joyce, the chief marketing officer of Everest Poker, says that short term company’s aim is primarily to give every gambler a personalized and exclusive experience. And of course the benefits from the deal will improve visibility of the online poker company in the market. However, the band’s long-term plans are a Pan European Championship or other land poker tournaments.

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