August 28th 2008 11:28 am
Making the Online Casino Standards tougher
Online gambling companies in the United Kingdom were aware of the fact that the Gambling Act 2005 would be a double-edged weapon in many respects. In spite of the fact that the UK liberalized the online gambling regulations in the country, they also set up a strict Gambling Commission to watch over implementation and adherence to the latest regulations and legislation. More liberalization of the UK gambling market is expressed in the following: online casinos have more advertising privileges in the market of Europe. But together with this the Advertising Standards Authority oversees all the online gambling companies’ adverts.
The ASA has made news during the past few months due to the Association’s ban of some main advertising campaigns of honorable online gambling companies. The ads are regulated to guarantee that they don’t appeal to under age children, run within their particular time frames and don’t embolden addictive internet casino gambling.
The most recent prohibited ad from the ASA is an advertisement for Wink bingo – an online casino gambling site that has not experienced the controversy of an ASA inquiry before. The ad portrays a “cheeky, sassy, irreverent and wicked” situation of an exaggerated reality. The advertisement showed a maternity nurse who is ignoring a woman who gives birth instead of gambling on the online gambling site.
The ASA agreed that the ad tone was completely humorous and amusing, but noticed that the situation, showed an irresponsible online gambling habit – the nurse wasn’t doing her duties and was gambling online.
